Every brand has a story that impacts their clients, their fans, their world.
GUNNA “BIG SHOT” : OFFICIAL MUSIC VIDEO
This Music video was co-directed by the RiTE brothers (including Ryan Monolopolus, Colin Quinn and Sam Green) for the release of Gunna’s Drip or Drown 2 Album. The piece is technically complex, as it appears to be one massive, fluid shot, but is actually a layered motion control shoot using puppetry, visual / practical effects cross-over, and a little bit of magic.
REEBOK Classic : “ALTER THE ICONS” series
Producing job for Reebok’s re-branding of their classic shoe line. The spot was a series shot in the UK, New York and Atlanta where we became involved in winter 2019. The piece profiles successful grassroots artists and producers who see the world in an original, authentic way. Contracted through RiTE | M&C SAATCHI.
Mad dog : liquid fire hot sauce - Valentines day spot
National Commercial spot for MAD DOG Liquid Fire Hot Sauce. Commissioned through RiTE Media Group, the spot utilized practical effects, puppetry and motion control robotics to create a fun, seamless, comedic commercial. The spot was released for Valentines day 2019.
"Extended reality" : Phase One
At the top 2018 I teamed up with the folks at RiTE Media and MEPTIK working with revolutionary new technology known as Extended Reality. The purpose was to integrate multiple technologies from motion picture and experiential. The virtual worlds are being effected by the stunt actors’ movements and rendered completely in REAL-TIME, which, until recently, was considered impossible. This first successful test now opens the doors to a whole new world of filmmaking.
migos : "Whats the price" music video
To kick of 2017 I 2nd Unit directed the Migos' Whats the Price Music video which garnered over 36 Million Views. I coordinated the action sequences and the Fantom Flex slow motion fun for this award winning trap music ensemble.
PGA of America : PGA University campaign
The PGA Tour launched the PGA University program in 2016 to unite golf fans around the world. We created this nationally broadcast spot highlighting the perks of that program.
Timbuk2 : "Made for you" campaign
In collaboration with Digital Luz NYC, I created the "Made For You" campaign highlighting the bag and apparel company Timbuk2's push from San Francisco to New York. The series of spots highlights three unique individuals who utilize their Timbuk2 gear to help move their lives.
mercy flight: "When minutes matter" PSA series
Mercy Flight Western New York is an emergency airlift operation run purely on donations, and charitable contributions. For their 2015-2016 fundraising campaign we created a nationally broadcast series highlighting the stories of several individuals who owe their lives to the service. They tell their stories of why, in dire straights, minutes matter.