Every brand has their own story that impacts their clients, their fans, their world.
"Extended reality" : Phase One
At the top 2018 I teamed up with the folks at RiTE Media and MEPTIK working with revolutionary new technology known as Extended Reality. The purpose was to integrate multiple technologies from motion picture and experiential. The virtual worlds are being effected by the stunt actors’ movements and rendered completely in REAL-TIME, which, until recently, was considered impossible. This first successful test now opens the doors to a whole new world of filmmaking.
migos : "Whats the price" music video
To kick of 2017 I 2nd Unit directed the Migos' Whats the Price Music video which garnered over 36 Million Views. I coordinated the action sequences and the Fantom Flex slow motion fun for this award winning trap music ensemble.
Timbuk2 : "Made for you" campaign
In collaboration with Digital Luz NYC, I created the "Made For You" campaign highlighting the bag and apparel company Timbuk2's push from San Francisco to New York. The series of spots highlights three unique individuals who utilize their Timbuk2 gear to help move their lives.
PGA of America : PGA University campaign
The PGA Tour launched the PGA University program in 2016 to unite golf fans around the world. We created this nationally broadcast spot highlighting the perks of that program.
mercy flight: "When minutes matter" PSA series
Mercy Flight Western New York is an emergency airlift operation run purely on donations, and charitable contributions. For their 2015-2016 fundraising campaign we created a nationally broadcast series highlighting the stories of several individuals who owe their lives to the service. They tell their stories of why, in dire straights, minutes matter.
HP : "Engage 2016" promotional series
HP is a global technology brand constantly innovating and reshaping the way it touches it's clients, it's audience and it's world. For their 2016 conference I helped create their commercial content that welcomed audiences from around the world.